Take a moment to think of a few of your favourite brands. Why do you love them? Are the products amazing? Reasonably priced? High quality? Do they have a social impact that appeals to you? Do you remember the last time you read something that came from that brand? How did it make you feel? Chances are, that brand you love resonates with you because they’ve
managed to connect with you on an emotional level, and the best way to do that is with great content.
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